As the year comes to a close, I’ve been thinking about how far Isabelle Hunter has come, and how much has quietly changed along the way. This has been a year of growth, creativity, and learning, one that’s taught me what it really means to build something lasting.
2025 was the year it all began, officially. Our first collection came to life, shot in the English countryside, bringing to reality what had lived in my mind for so long. It was the kind of year that reminded me why I started this, not for the rush, but for the quiet satisfaction of creating something that feels honest - and so honestly me.
Isabelle Hunter was founded on the idea of feminine functionality, of clothing made for the field but designed to live beyond it. This year, that idea grew. It became about modern American country wear, pieces that move effortlessly from countryside to town, that carry craftsmanship, quiet strength, and a sense of place.
My favorite part of the process is always the details; the fabrics, the textures, the moments you don’t see. There’s something grounding about working slowly, allowing each piece to take shape at its own pace.
This year was also a year of balance, of finding rhythm between motherhood and work, between home and field. Motherhood has changed everything: my pace, my priorities, my patience. It’s made me see beauty in the in-between moments and taught me to give myself the same grace I give to my work.
As we move into 2026, things will look a little different; a little slower, a little quieter. I want to give space to create again, to design smaller, curated releases, to refine, to build intentionally.
This isn’t about stepping back. It’s about creating room for what’s next. About making sure every piece, every post, every moment reflects the care that built this brand.
To everyone who has been part of this journey, from the early supporters to those who discovered us this year, thank you. Your messages, your trust, your stories mean more than you know. You are the reason Isabelle Hunter exists.
Here’s to what lasts, to thoughtful work, to honest craftsmanship, to the beauty of what’s next.
Thank you for being here. We’re just getting started.
With presence, patience, and purpose
— Alexandra x
