The sun rose softly over the Cotswold’s countryside as the first buttons were fastened, boots zipped, and hair tied back with ribbons.
It was the kind of morning that feels like a page from a storybook—quiet and full of promise, with dew still clinging to the grass and the soft rustle of linen moving through the air.
Our SS25 campaign shoot wasn’t just about capturing product. It was about capturing presence.
A celebration of the women who live between tradition and modernity, between heritage and hope.
It was a gathering of women who understood the clothes—not just how to wear them, but how to move in them, own them, and embody the stories they carry.
Capturing the Collection
The Greenbrier Clays Vest caught the breeze like it was made for the light—tailored but never stiff, a silhouette that moved with each woman like a second skin. Its tortoise buttons glinted softly under the sun, the curved hem falling effortlessly over trousers as if it had always belonged there.
And then there was the Charlotte Blouse—ruffled, refined, and unexpectedly powerful. Whether sleeveless or long-sleeved, in crisp white or chambray blue, it peeked out from beneath the vest like a quiet rebellion. A blouse that didn’t ask to be noticed, but always was.
The Shell Pouch rested at the hip—structured, grounded, hand-cut from American bridle leather in Oregon and made to last through years of use and memory. It wasn’t just worn—it was carried with purpose.
Each piece moved in step with the women who wore it—designed not to perform, but to partner.
The Magic Behind the Scenes
There’s a certain kind of magic that happens between the frames.
It was in the quiet ease of women adjusting each other’s collars, smoothing linen hems, and sharing knowing smiles between takes.
In the soft murmur of conversation over coffee cups. In the effortless camaraderie that needed no direction.
The laughter wasn’t posed. The stillness wasn’t staged. For every moment we captured on camera, there were dozens more that we simply felt.
It wasn’t just a day to photograph a collection—it was a day to remember why we do this.
For the camaraderie. For the legacy. For the quiet strength passed from one woman to the next.
Why It Matters
Every button. Every hemline. Every functional detail you might miss at first glance—it all comes back to you.
You, the woman who wears elegance like instinct.
Who values freedom of movement and the way a piece feels as much as how it looks.
Who understands that a garment can be more than clothing—it can be a companion, a conversation, a keepsake.
The SS25 campaign wasn’t just a shoot.
It was a celebration—of craft, of community, and of clothing made to last.
Ready to Step Into the Story?
You can now explore the full SS25 collection—made for women who move through life with grace, strength, and style.
→ Explore the Collection
